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You know things could work better. You just can't see where to start.

The execution layer for owners: we diagnose, plan, build the model, and stay through the work.

Owner-operated companies in
  • Insurance
  • Energy
  • Cannabis
  • Manufacturing
  • Distribution
  • CPG
  • Retail
  • SaaS and tech
  • Well-capitalized startups

Who this is for

Stuck does not mean broken.

The next step is not obvious, and picking wrong is expensive.

Owner-operated companies and well-capitalized startups. We diagnose, plan, decide with you, then execute.

  1. 01Scaling faster than your systems

    Revenue moved. The way you run did not.

  2. 02A critical role just turned over

    The person who held it together is gone.

  3. 03An exit is on the horizon

    The company has to run without you, and prove it.

  4. 04Plans that keep stalling

    The plan is right. Nobody is carrying it.

What it looks like when it works

Three companies. Three different first problems.

$600K

a year in doctor time back, across the practice. A 56-staff women’s health practice whose charting system had stalled. We put out the fires before we asked whether the system was still the right one.

Ten hours of doctor time a day, at a $500,000 physician salary, over 250 working days.

Read the case
17

hours a week back on production planning. A $100M annual revenue fruit processor whose ERP had not worked right for five years.

Read the case
$70K

a year in discounts and promotions slipping through, unaccounted for, at a multi-location manufacturer and CPG company.

Read the case

Start with the diagnostic

Five ways to work with us.

  1. 1ConnectFree 30-minute call
  2. 2AssessThe diagnostic (01), with AI readiness
  3. 3TransformThe work (02, 03, 04)
  4. 4ManageStanding engagement (05)

Clients and companies

Who we have worked with, and for.

Where we have held the seat

  • Hagerty
  • Etisalat
  • Crown Agents Bank
  • Intelligent Energy
  • Cherryland Electric Cooperative
  • 42 Degrees
  • Fresh Coast Extracts
  • Plymouth Real Estate Incubator

Who we have advised

  • Frontier
  • Naveego
  • Graceland Fruit
  • Tom's Food Markets
  • Advanced Computer Solutions
  • Purvue Health
  • Collectilist

What they say

In their words.

“Elliot brings energy, follow-through, and accountability to every stage of a deal. He doesn’t wait to be told what to do; he anticipates needs, solves problems quickly, and keeps momentum moving forward. He operates with a strong ethical foundation and consistently prioritizes transparency and doing right by partners.”
Gary L. HallCo-Founder, Plymouth Real Estate IncubatorOn Elliot Swift
“John lent his experience and provided critical guidance when Frontier chose to modernize our infrastructure, move critical workflows to the cloud, and leverage both internal and external IT support resources. He also proved to be an effective facilitator of quality communication between our IT staff and our C-suite.”
Paul WielandPresident and CEO, FrontierOn John Murray
“He has a rare ability to identify opportunities for efficiency improvements and bottom line growth. His strategic mindset and dedication to execution make him an invaluable asset to any organization.”
Brett KennySales and Operations Leader, 42 Degrees and Fresh CoastOn Elliot Swift
“In the time that I’ve known John, I’ve been impressed with the depth of his expertise. He is an experienced technology and telecom executive who has been able to lend his talents to Board governance and has international experience to round it all out.”
McKeel HagertyCEO, HagertyOn John Murray
“John helped Naveego acquire top technical talent during our start-up phase. He maintains an excellent network of business and technical talent who can hit the ground running. I was impressed.”
Derek SmithCTO and Founder, NaveegoOn John Murray
“For the past 17 years, I have known John to be honest, trustworthy and a consummate professional. John will apply his wide range of experience to conform to the needs of each individual client.”
Tony AndersonGeneral Manager, Cherryland Electric CooperativeOn John Murray
“John was my CIO at One2One and then later at Etisalat Nigeria. He did a great job in both places. He provided me with great counsel and I trusted him completely. He has real leadership skills and the ability to bring together teams of diverse individuals and nationalities. He is a great communicator and has the ability to connect with all levels in the organisation and to find out what is really happening.”
Steven EvansCEO, Etisalat Nigeria; COO, One2OneOn John Murray
“Elliot and I worked together over the last decade. Confidently, I can say that it wouldn’t be half as successful without his involvement. I’m speaking from both an enterprise and a personal development standpoint. The skills I learned first-hand working with Elliot taught me how to adapt and build sustainable systems that scaled with our investments. Elliot doesn’t teach; he leads by example. Watching him work for results is a masterclass in persistence powered by his relentless curiosity.”
Samuel RosinskiFounder, Fresh CoastOn Elliot Swift

Why both of us are in the room

Two operators. Both have sat in your chair.

John Murray Principal

Chief information officer at Hagerty Insurance and at Etisalat Nigeria. Vice president of information services at T-Mobile UK as it grew from 500,000 subscribers to four million. Board of Cherryland Electric Cooperative and Wolverine Power. Independent adviser since 2000, working internationally.

  • Service orchestration and governance
  • Interim CIO, organizational design, M&A analysis
  • Vendor management and the scorecard
LinkedIn
John Murray

Elliot Swift Principal

Co-founded and ran operations for a manufacturing company from zero to $75M in revenue and 100-plus employees over seven years, in one of the most regulated industries in the country. Chief revenue officer of a consumer brand through a falling-price market. Raised capital and underwrote deals for a private real estate fund.

  • Profit architecture and the operating plan
  • The Operating Profit Diagnostic
  • AI discovery, planning and implementation
LinkedIn
Elliot Swift

The bench

Associates, brought in by subject.

Independent professionals with practices of their own. They join an engagement when the plan calls for their expertise, and not before.

  1. Henry MurrayHenry MurrayProject management and business strategyLinkedIn
  2. Adam LortonAdam LortonAI systems, healthcare revenueLinkedIn Website
  3. Scott WithersScott WithersAI process and automation, CenseoAILinkedIn Website
  4. Greg HarrandGreg HarrandERP systems and IT operations, GDH Business SolutionsLinkedIn Website
  5. Andrew CastineAndrew CastineSmall business advice and consulting, Acorn Growth AdvisorsLinkedIn Website

Partner firms we bring in

  • Blue ChipBI and AI data projects, Europe and North America
  • DoughgettersOutsourced financial management, former KPMG partners
  • KeystoneNetSuite ERP implementation

Before you book

The questions owners ask first.

Free guide

The Owner’s Operating Playbook

Six stages from diagnosis to execution: the questions we ask at each, what each one produces, where AI actually helps, and a 20-question scorecard that shows where to start.

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What does this cost?
Discovery call: free, 30 minutes. Operating Profit Diagnostic: $5,000, with a money-back guarantee. Longer work: scoped after we know the problem.
Is this right for my industry?
Owner-operated companies in healthcare, insurance, energy, cannabis, manufacturing, distribution, CPG, retail and SaaS and tech, and well-capitalized startups.
Don't I already have advisors?
You have an accountant, an attorney, a banker, and probably a managed service provider (MSP) running your IT, often without anyone holding it to a scorecard. The missing seat runs the plan with you through execution.
Do you sell software?
No. We are an honest broker. We do not sell software, and we do not replace your IT provider.
Why execution and not just a report?
Diagnosis without installation is where advice dies.

On us

Book a 30-minute discovery call.

Bring the three things that keep you up. In thirty minutes you’ll know whether we’re the right fit and what we’d look at first. No deck, no pitch, nothing to sign.

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